Creative
Can a story made by AI touch our hearts?
Two worlds created by Palette AI Creative
Navien’s "Sweet Dream Shop" Yang Bang Ean × Yeongwol ‘REBIRTH’,
The quality of AI videos is rising rapidly. Now, the important question for us does not stop at simply "What can we make with AI?" What is more important is what kind of stories we can tell through AI, and what we can make people feel.
We introduce how Palette AI Creative combines AI and storytelling through two project series.
Let’s look at 'Sweet Dream Shop,' which expresses Navien’s deep sleep mat series as a warm fantasy and won Platinum at the 2026 MUSE Creative Awards, and ‘REBIRTH’ by Yang Bang Ean x Yeongwol, which connects 600 years of time through music and painting.
Navien "Sweet Dream Shop": Translating technology into stories
The background of how Navien's 'Sweet Dream Store' was born and the story kept in mind started from the deep sleep mat series (hot water mat/carbon mat/all-season mat) is a product with clear functions, but terms like 'carbon' and 'electromagnetic wave blocking' could feel difficult and cold to consumers. How can we approach consumers friendly?
So the chosen strategy was "translating technology into stories.” By planning AI storytelling content 'Sweet Dream Store' where animal characters with different sleep concerns appear, functional USPs were melted inside a warm worldview.
How did AI characters gain liveliness?
We created animal characters and visual concepts with Midjourney, and added expressions and gestures revealed in each character. For quality, we chose a sequence where actual voice actors acted and recorded lines first, and reflected emotions and tones during the generation process. Here, we completed an AI animation where multiple animal characters naturally interact through Kling and Higgsfield. Through repeated technical research, we realized quality that surpassed the technical limits of AI even in content where multiple animal characters appear at the same time.
A place where the deep sleep master camel guards the store, the exchange student penguin pours out concerns, and the sensitive sloth carefully examines the mat. 'Sweet Dream Store' was born like that. After thousands of prompt revisions and relentless directing, AI became a production partner moving a warm worldview. Through this, we confirmed that AI videos can also contain deep narratives, and brand content can also expand into a piece of entertainment.
Navien 'Sweet Dream Store' Full Version
Yang Bang-ean × Yeongwol ‘REBIRTH’: A 600-year round trip without a time machine?
Setting one person in two eras
Yeongwol is the place where Danjong was exiled and ended his life.At the Danjong Culture Festival marking its 60th anniversary, the mission we received was making Ryo Kunihiko's music into a music video.
We stood 'Danjong' (the name after becoming king), the king of the past, and 'Lee Hong-wi' (Danjong's real name), who lives in 2026, face-to-face as if they were different beings. In fact, the two names are the name of one person. The music made a narrative connecting that 600-year distance.
How did the story of 600 years ago meet today's audience?
To save the lyrical depth of Yang Bang-ean's music, we produced a Full AI art animation utilizing Midjourney, Dreamina, and Kling. By adding emotions and movements to painterly images, we revived the story of 600 years ago into today's scenes..
What we wanted to make was not a video that restored the past as it was.
It was the moment an old story reincarnated into a piece of hope again through Yang Bang-ean's music.
The completed music video was first disclosed at the 60th Danjong Culture Festival, which 10,000-some people visited on the first day of opening. Afterwards, expanding into the official YouTube channels of Yeongwol-gun and Yang Bang-ean, it secured both the site-actuality and global accessibility of local content.
This project showed that AI can become a creative solution that delivers emotional immersion and touching, and presented the global expansion possibility of local cultural festivals.
Yang Bang-ean × Yeongwol 'REBIRTH'
Experience the Unexperienced
The AI Creative made by Palette focuses on "what we made people experience through that result" rather than "what we made with AI.".
A result born through human planning, sense, and relentless directing that goes beyond AI's fast generation.
Stories that move people's hearts could never have been born if we focused only on fast production and completion at the intersection of various AI tools. That is why Palette becomes more relentless when we are with AI.
For a new experience being made through the combination of AI and Creative.
Don't you want to experience AI Creative that turns technology into stories and imagination into a new experience?
📩Contact us : hello@pltt.xyz